The label wins
Where the marketing and the printed label disagree, the label is right and the disagreement gets printed. On this product that disagreement runs from the product's own name downwards, and it is on the home page.
We are the U.S. stocking partner for Horse Mood. We earn when you buy here. That is exactly why the one-number panel is on the home page rather than buried.
Thehorsemood is the U.S. stocking partner for Horse Mood, operating from 1 Astor Place, Floor 8, New York, NY 10003. These pages are written by the Thehorsemood Editorial Desk, which is an organisation rather than a named individual, and we have not invented a doctor or a reviewer to sign them. Every fact here is read off the printed label or the material supplied with it. Where something was not published, the page says not published. We earn a commission on orders placed through this site.
Six of them, and the first one is the reason this site reads differently from most.
Where the marketing and the printed label disagree, the label is right and the disagreement gets printed. On this product that disagreement runs from the product's own name downwards, and it is on the home page.
No price we have not seen, no milligram we cannot read off the panel, no doctor, no testimonial, no study we have not opened. A blank is more useful than a plausible number, and on this label there are a great many blanks.
Nine things about this product were not published to us, starting with the individual amount of every single ingredient. They are listed in full rather than left as gaps in a paragraph.
The FDA does not approve dietary supplements before they are sold. We write “made in an FDA-registered facility” and explain what a registration is.
Every line on our supplement-facts page is typed from the photograph exactly as printed, including spacing and capitalisation. Silently tidying a manufacturer's label is a small dishonesty that makes every other transcription on a site less trustworthy.
We earn when you buy through this site. Saying so once at the bottom is not enough, so it is on this page, on the reviews page and in the footer of every page.
We started with photographs of the bottle: the front, the Supplement Facts panel on the back, the directions and warnings panel on the side, and the brand's own marketing panels. Everything on the ingredients and supplement-facts pages is transcribed from those.
The usual second step was not available. On most labels you take each printed amount and compare it against a reference dose. This panel publishes one amount for eight ingredients, so there was nothing to divide, and the absence became the story instead of a footnote to it.
So we did the next best thing. For each of the eight we found the dose the research actually used, and asked whether the entire 1,200 mg blend could cover it if that one ingredient took all of it. That question is on the ingredients page, and for five of the eight the answer is that no dose has been established at all.
Reading the sources properly changed two conclusions we expected to reach. The human pharmacokinetic trial of icariin found blood levels below 1 ng/mL at every dose from 100 mg to 1,680 mg, which matters more than any dosing argument about horny goat weed. And the tongkat ali trial turned out to be better than we assumed: randomised, double-blind, placebo-controlled, 105 men, twelve weeks.
Finally we read the commercial material for what was not in it. That is where the missing price, the missing certificate and the missing distributor address came from, and it is the part of the research that moved the score most.
If something here is wrong, write to [email protected]. Corrections are made on the page and the last-updated date moves forward. We would rather be corrected than be consistent.
Four disagreements between the bottle, the marketing panels, the review summary and the brief. None is hidden.
| Conflict | What we did |
|---|---|
| Where the FDA disclaimer sits | The front of the bottle carries the phrase Male Enhancement with no asterisk beside it, and no disclaimer on that panel. The FDA statement is printed on the back. 21 CFR 101.93(d) requires the disclaimer to appear on each panel carrying a statement of nutritional support, either adjacent to it or linked by a symbol. We print the rule and the photograph and leave the judgement to you. |
| How many capsules a serving is | The Supplement Facts panel says the serving size is 2 capsules and there are 30 servings per container. The suggested use panel on the side says take one (1) or two (2) capsules daily. At one capsule a day the bottle lasts sixty days and you get 600 mg of the blend, not 1,200 mg. We print both and explain the arithmetic. |
| What the marketing says and what the bottle says | The brand's own listing panels make no health claim at all: they are labelled Product Formula, Supplement Facts, Bottle Label, Daily Routine, Label Directions, Product Format and Adult Use. The only claim on the entire product is the two words on the front. That is unusual, and we say so rather than inventing claims to knock down. |
| The guarantee | The review summary we were given lists a 60-day window among the things buyers liked. The brief's own guarantee line says: as printed on the marketplace listing. We print the marketplace window, because that is the one we can confirm. |
Thehorsemood is the U.S. stocking partner for Horse Mood and earns a commission on orders placed through this site. That is a plain commercial interest in you clicking the order button.
The way to be honest about that is not to apologise for it. It is to make sure the things that would cost us money are on the site anyway, in the places people actually read.
So: the Supplement Facts panel carries one number for eight ingredients, and that sentence is in the first screen of the home page. The only claim on the front is two undefined words with no asterisk, and we print the placement rule beside the photograph. Two of the eight ingredients have no established dose for this use at all. One is bovine testicle tissue. No distributor is named anywhere on the bottle. Our own editorial score is 2.4 out of 5, and the who-its-for page has a table telling you to see a doctor instead if a doctor is what your question actually needs.
If you read all of that and still want to try it, the order button is where it has been all along. If you read it and decide against, the page did its job.
+1 (302) 200-3480
Orders, tracking, changes and refunds.
Have your order ID ready.
[email protected]
Monday to Friday, 9:00 am to 5:00 pm ET
Pages, typos, corrections, privacy, press
1 Astor Place, Floor 8, New York, NY 10003, USA
Not a returns address.
540 Madison Avenue, Floor 18, New York, NY 10022, USA
Send bottles here, tracked, at your cost.
Where the purchase completes, where the price appears for the first time, and where the return window is set.
Vitalifes
The company printed on the bottle. Not a returns address, and no address, phone number or website for it was published to us.
Your full name, the email you ordered with, and the order ID.
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstNo price was published to us. We print no figure we have not seen ourselves. · Returns run on the listing’s window · Not for pregnancy or nursingThehorsemood, the U.S. stocking partner for Horse Mood, at 1 Astor Place, Floor 8, New York, NY 10003. We earn a commission on orders placed through this site.
Not published. This bottle carries no “Distributed by” line at all. The only company name on it is the brand line Vitalifes, with no address, phone number or website.
Yes. Thehorsemood is the U.S. stocking partner and earns a commission on every order placed through this site. It is disclosed here, on the about page, on the reviews page and in every footer.
Because the score is about what the label publishes, not how the product feels to take. One number for eight ingredients costs it two categories on its own.
Several things. The back names a plant part and a Latin binomial for every botanical and spells its footnote correctly. The brand's marketing panels invent no health claims, which is rare here. And one or two capsules with water is an easy regimen.
No, and no dietary supplement is. The FDA states that it does not have the authority to approve dietary supplements before they are marketed. The roundel shown with this product says the factory is registered with the FDA, which is a requirement for any facility making food or supplements for sale in the US.
One bottle is 60 capsules: thirty days at two a day, sixty at one. Eight ingredients share a 1,200 mg blend, and the price is shown at checkout.
Order NowRead the label firstNo price was published to us. We print no figure we have not seen ourselves. · Returns run on the listing’s window · Not for pregnancy or nursing